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Social media manager

One queue, every channel.

Plan, publish, and listen across the social channels your owners and brokers actually use.

acme-yachts.engage.yms360.com/social/calendar Content Calendar Week 47 · Nov 18 – 24 Day Week Month + Compose in LinkedIn · 6 ◉ Instagram · 4 𝕏 X · 3 ♪ TikTok · 2 ▶ YouTube · 1 MON 18 TUE 19 WED 20 THU 21 FRI 22 SAT 23 SUN 24 in 09:00 Owner story ◉ 14:30 Yard reel in 08:30 Q4 calendar 𝕏 10:00 News thread ♪ 17:00 Crew day in 18:30 Article reshare ◉ 09:00 Refit photo ▶ 16:00 Long-form in 08:00 Weekly wrap ◉ 12:00 Lunch story 𝕏 15:00 Quote graphic in 10:00 Captain spot ◉ 18:00 Sunset shot ♪ 19:00 Weekend + add UNIFIED INBOX 12 new across 5 channels · avg response 1h 4m in 5 new 3 DMs · 2 mentions 4 new 2 DMs · 2 comments 𝕏 2 new 1 reply · 1 mention 1 new 1 comment 0 new no activity LISTENING "Acme Yachting" mentions up 38% week — 3 new competitor posts about Q4 charter
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Channels supported
LinkedIn · IG · FB · X · TikTok · Threads · Pinterest · YouTube · Reddit
1
Unified inbox
all replies, mentions, DMs in one queue
0
Tabs to keep open
one tool, every network

Publishing

From one post to every network.

Multi-channel scheduling

Compose once, customize per channel, schedule across all of them from a single calendar.

Visual content calendar

See every scheduled, drafted, and published post by day, week, or month across all brands and channels.

Bulk scheduling

Import a quarter of content from a spreadsheet. Queue fills automatically, gaps highlighted.

AI captions and rewrites

Generate channel-specific captions, hashtags, and tone variants from one source caption.

Approval workflows

Route posts through writers, reviewers, and clients before publish. Audit trail on every approval.

Best-time recommendations

Posting times tuned to your account history and the audience you actually have, not generic averages.

Engagement

Every reply, in one queue.

Unified inbox

Comments, mentions, and DMs from every network in one queue with assignment, notes, and tagging.

Automated routing

Sales inquiry → CRM lead. Support → service queue. Complaint → escalate. Media → comms.

Response-time tracking

Per-channel SLA tracking, escalation when a message ages, and team-level dashboards for managers.

AI-suggested replies

Drafts grounded in your brand voice and CRM history. Approve or edit; never auto-publish.

Saved response library

Approved replies for common questions, with merge fields for vessel and contact context.

CRM activity history

A social DM creates a contact, assigns a sales task, and stays attached as activity history forever.

Listening

Know what the market says.

Brand and competitor monitoring

Track brand names, executives, products, misspellings, industry terms, and competitor mentions.

Marine-context keywords

Pre-tuned watchlists for superyacht events, ports, vessel names, and charter season activity.

Sentiment and spike alerts

Spike detection on mention volume + sentiment shifts. Get the alert before the screenshot does.

Share-of-voice analysis

Posting frequency, engagement, hashtag overlap, top content, and audience growth vs. competitors.

Influencer discovery

Find creators by topic, audience overlap, and engagement quality. Vet, contract, and measure attribution.

Employee advocacy

Preapproved posts your team can share from personal accounts, with attributed reach and engagement.

vs. most social tools

Built on the same graph as your CRM.

Where social leads go
YMS360 Engage A DM creates a CRM contact, assigns a task, stays on the timeline.
Most social tools A DM stays in the social inbox. Copy-paste to CRM if you remember.
AI captions
YMS360 Engage Grounded in CRM, vessel, and campaign context. Real personalization.
Most social tools Generic LLM. Same caption your competitor just got.
Attribution
YMS360 Engage Social click → deal closed shown on one timeline.
Most social tools Social analytics live in social. Pipeline lives in CRM. Never the twain.

Schedule your first week.