Multi-channel scheduling
Compose once, customize per channel, schedule across all of them from a single calendar.
Social media manager
Plan, publish, and listen across the social channels your owners and brokers actually use.
Publishing
Compose once, customize per channel, schedule across all of them from a single calendar.
See every scheduled, drafted, and published post by day, week, or month across all brands and channels.
Import a quarter of content from a spreadsheet. Queue fills automatically, gaps highlighted.
Generate channel-specific captions, hashtags, and tone variants from one source caption.
Route posts through writers, reviewers, and clients before publish. Audit trail on every approval.
Posting times tuned to your account history and the audience you actually have, not generic averages.
Engagement
Comments, mentions, and DMs from every network in one queue with assignment, notes, and tagging.
Sales inquiry → CRM lead. Support → service queue. Complaint → escalate. Media → comms.
Per-channel SLA tracking, escalation when a message ages, and team-level dashboards for managers.
Drafts grounded in your brand voice and CRM history. Approve or edit; never auto-publish.
Approved replies for common questions, with merge fields for vessel and contact context.
A social DM creates a contact, assigns a sales task, and stays attached as activity history forever.
Listening
Track brand names, executives, products, misspellings, industry terms, and competitor mentions.
Pre-tuned watchlists for superyacht events, ports, vessel names, and charter season activity.
Spike detection on mention volume + sentiment shifts. Get the alert before the screenshot does.
Posting frequency, engagement, hashtag overlap, top content, and audience growth vs. competitors.
Find creators by topic, audience overlap, and engagement quality. Vet, contract, and measure attribution.
Preapproved posts your team can share from personal accounts, with attributed reach and engagement.
vs. most social tools