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Signal-driven sales engagement

Every sequence starts with a signal.

One-to-one outreach at scale for charter brokers, management-company sales, and owners' teams — triggered by real events on real vessels, never a cold template.

acme-yachts.engage.yms360.com/sequences/owner-renewal Owner Renewal · Q4 Active 8 prospects · 4 replied · 2 booked + Add step SEQUENCE · 6 STEPS · 14 DAYS Day 1 · Email "Q4 calendar — your SERENITY availability" SENT Day 2 · Call "Confirm decision-maker · 6 min talk-track" DONE in Day 4 · LinkedIn DM "Soft connect · share charter calendar PDF" TODAY Day 7 · Email "Owner success story · AURORA case" DRAFT Day 10 · Call "Direct ask · book Q4 calendar slot" SCHED Day 14 · Email "Final breakup · open door at any time" SCHED ⏸ Auto-pause if reply · OOO · meeting booked TODAY'S QUEUE · 3 TASKS Call John Chen HIGH Solstice Yachts · M/Y BREEZE 9:30 · Day 2 of Q4 Brokerage seq. in LinkedIn DM · Sarah W. MEDIUM Acme Yachting · Owner Rep 11:00 · Day 4 of Owner Renewal seq. Send email · Maria K. LOW Sea Wave Mgmt · DM Outreach 14:30 · Day 7 of Charter Q1 seq. AI SUGGESTS SERENITY entering Monaco — Sarah is 73% likely to engage. Send Day 7 today instead? FORECAST · Q4 $1.2M committed · $480k upside +18% MoM
14-day
Default sequence cadence
email · call · LinkedIn · task
1
Queue per rep, every morning
no swivel between five tools
Steps before a manual ask
follow-up that does not slip

The signal engine

Outreach that earns the right to land.

Define your brands, products, and hooks once. Then set triggers on the events that actually matter — and every match becomes a ready-to-send opportunity, grounded in something real.

Triggers on live AIS

Fire when a managed vessel goes dark, changes destination, or crosses the Atlantic or Pacific — straight from broadcast AIS positions.

Triggers on industry events

Refit, sale, new build, captain change, M&A, cyber incident — matched to a real company or vessel from the feeds you connect.

Hooks tie signal to product

Each hook connects a kind of signal to one of your products, so the pitch is always about something you actually sell.

Drafted in your brand voice

Triage a signal and it becomes an opportunity with a drafted message — the right product, the right moment, your voice.

The engagement core

Sequences that pause when humans do.

Multistep sequences

Email, call, LinkedIn, and task steps across days or weeks. Branch on reply, OOO, or meeting booked.

Centralized task queue

Every rep starts the day with one list. Calls, emails, account research, and follow-ups in priority order.

Dialer-ready calling

Click-to-call from a prioritized list. Auto-log dispositions, drop pre-recorded voicemails, take notes.

Auto-pause on signal

Reply, OOO, bounce, or booked meeting pauses or reroutes the sequence. No "still alive?" emails to a dead lead.

Personalization from CRM

Templates merge contact, vessel, owner, charter, and AIS context. Real personalization, not first-name-only.

Meeting scheduling

Booking links with calendar availability, reminders, and automated no-show follow-up workflows.

Deal management

Pipeline with engagement attached.

Deal health scoring

Engagement, opportunity movement, and historical pattern roll into one risk score per deal.

Buying-committee mapping

See every contact in the deal, who responds, and who has gone silent. Reach the right person fast.

Mutual action plans

Shared timeline with the prospect. Steps, owners, dates, and progress visible to both sides.

Stalled-deal alerts

When engagement drops or a step is skipped, the deal owner gets a nudge before the deal goes cold.

Forecasting with signal

Pipeline forecast uses engagement and historical pattern, not just stage and amount. Less wishful thinking.

AI deal coach

Claude reads the deal context and suggests the next play. Live battlecards, not static PDFs.

Conversation intelligence

The call becomes a record.

Join, record, and transcribe sales calls. Auto-summarize. Extract action items, objections, and competitor mentions. Surface what reps actually say to managers and what owners actually want to coaches. The follow-up email writes itself.

vs. most sales tools

Built for the marine deal cycle.

Personalization
YMS360 Engage Templates merge AIS movement and charter status, not just first name.
Most sales engagement platforms Hi {{ first_name }}, hope you are well!
Industry fit
YMS360 Engage Sequences modeled on charter cycle, brokerage, and management renewal.
Most sales engagement platforms SaaS-shaped templates: demo, trial, expansion. Wrong shape for marine.
CRM integration
YMS360 Engage CRM and engagement share one graph. No two-way sync to wait on.
Most sales engagement platforms Bolt-on to Salesforce. Sync delays. Field-mapping pain.

Run your first sequence.