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Contacts with vessel context
Every contact links to vessels, owners, captains, and management companies through a shared graph.
CRM + Marketing Automation
A CRM that speaks fleet.
Contacts, vessels, owners, and management companies in one graph. Marketing automation that runs on top of it.
5
First-class records
contact · vessel · company · opportunity · activity
Live
AIS on every vessel
positions on the fleet map
AES-256
Per-tenant encryption
emails, phones, and notes at rest
The CRM core
Every record, joined to the fleet.
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Vessels as first-class records
MMSI, IMO, LOA, flag, port of registry, and live AIS position on every vessel page.
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Companies and crew junctions
Mgmt companies, charter brokers, owner trusts, and crew roles modeled as real joins, not custom fields.
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Segments that work everywhere
A segment built in CRM is usable in campaigns and sequences — one definition, reused across your outreach.
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CSV import with dedup
Upload your existing book. We reconcile duplicates against email, vessel MMSI, and company match.
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RBAC + audit, by default
Role-based permissions, per-tenant isolation, and full audit log on every record. Argon2id auth.
Events
The season, mapped to your fleet.
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70+ shows, curated
A live calendar of the yachting and research-vessel events that matter — Monaco, FLIBS, METSTRADE and more — dates, venues, and status kept current for you.
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50 nm fleet-proximity
Live AIS rings every venue: see which of your vessels are within range of a show, and watch them auto-tag to the event the moment they arrive.
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Attendees + signals, linked
Track who is going, and let industry signals — a refit, a sale, a keynote — attach themselves to the right event automatically.
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Message from the floor
Assemble the audience — attendees, tagged contacts, and the companies behind nearby vessels — and send one on-brand message built for the show.
Marketing automation
From segment to send, in one tool.
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Campaigns and templates
Build a branded email from reusable block templates, preview it, and send now or schedule for later.
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Multi-step sequences
Enroll a segment into a 1:1 email sequence with per-step delays and send windows, auto-paused the moment someone replies.
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Per-step A/B, reply-rate winner
Test two subjects and bodies on any sequence step; you promote the winner on real replies, not vanity opens.
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Lead scoring
Email and form behavior feed one score per contact, with decay over time, so your team always knows who is warm.
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Personalization tokens
Merge contact, vessel, owner and charter fields into every subject and body, each with a safe fallback.
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Smart tags that self-update
Rules-based tags re-evaluate as your data changes, so segments stay current without manual upkeep.
Why this matters
Most CRMs were not built for fleet.
Owner identity
YMS360 Engage
Owner reconciled across vessels, mgmt companies, and trusts in one graph.
Most general CRMs
Owner is one row, vessel is a custom field. Three vessels mean three contacts.
Segments
YMS360 Engage
One segment definition runs in marketing and sales.
Most general CRMs
Segments live per-tool. Rebuild every list in every app.
Industry context
YMS360 Engage
AIS, charter status, port of registry, and ISM live on the contact record.
Most general CRMs
No vessel records. No movement data. Custom fields and prayer.